You can easily generate reports for your competitor’s sites and compare their results with your own point by point. What’s more, WooRank is not limited to your own site. While you will almost certainly be able to get better traffic data about your own site from Google Analytics, Omniture, or similar site traffic monitoring tools, WooRank lets you compare your site against average results from other sites, to help you identify where you are in the spectrum of sites from your region. WooRank begins its analysis of a site by estimating site traffic, getting a site’s Alexa ranking, and ranking a site’s traffic estimates against other sites from the same region.

This week, let me encourage you to check out WooRank. “The PEC Review” is my weekly column created solely to introduce you to products or services that I believe will help you improve your ecommerce business. For providing a good sampling of site data in one location, I am awarding WooRank three and a half out of a possible five stars in this “The PEC Review.” WooRank is a new, free service that lets site administrators monitor both SEO and human-usable aspects of their sites by aggregating analysis data from several existing tools, including Alexa, Google, and Traffic Travis, along with some other insights that WooRank generates itself. In this new era of SEO, site owners need more and better data about how a site is ranking and performing.

Only after good content is addressed, should we look to provide structure or meta data aimed at search engines and thereby improve site visibility. What’s more, since search engines seek to provide good, human-usable query results and avoid being tricked by cleaver titles, header tags, or even link sculpting, every site administrator should seek first to provide excellent, accessible, and usable content for humans. As search engines like Google, Bing, and Ask seek to provide better, more relevant, personalized, and, perhaps, even real-time results to search queries, so-called traditional SEO tactics may not work as expected. Search engine optimization (SEO) is changing.

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